Many creators get stuck in the "finding a niche" stage. They believe every niche is saturated, but with a personal brand, no niche is truly saturated, and I'll explain.
I've said you should focus on your passion, but I've thought about that, and there's more to finding a niche.
I remembered how I loved video games 5-7 years ago. I would play FIFA all morning and fantasize about it when I wasn't playing it. But right now, I see it as a waste of time.
That was a passion of mine, which is no longer the case.
This would be the same with you if you're passionate about cats and think you will spend the next 20 years blogging about cats. I will be the first to tell you it will get old.
So, I developed a model for ensuring your personal brand is more flexible and tolerable. This model allows you to be unique, follow your genuine interests, and not worry about market saturation.
You're going to divide your niche into 3:
Primary niche: This can be marketing, self-help, copywriting, sales, weightlifting, calisthenics, whatever. As long as you know there's a mass appeal for it, you're interested in it, and you can find many other creators succeeding there, take it as your primary or fixed niche.
Secondary niche: This is a niche selection that is bound to change. A couple of years back, I was obsessed with mental health. I would write daily Twitter threads on the topic, but now it feels dated. Your secondary niche could be philosophy, cats, soccer, parenting, psychology, boxing, fashion, politics, video games, whatever. It's yours to choose.
Uniqueness: This is where they come together and how your personal brand stands out from everyone else. This is where you use what you understand from psychology to discuss marketing. Or use copywriting to discuss fashion. Then, brand yourself as a fashion copywriter. Or be the weightlifter who talks about politics. Or the marketing guy who always references video games. Or the crypto guy who talks about philosophy
This will make your brand more interesting as it adds a human element.
Because of our varied interests, you'd hardly find two brands with the same primary and secondary niche. And the good thing is, if you're a marketing guy (like me) tired of talking about mental health, you can pivot to be the marketing guy talking about maybe sports as well.
On Twitter, for example, I've seen that Ed Latimore's primary niche is self-improvement, but he has mixed it with boxing, marketing, and fitness. Dan Koe uses self-improvement and mixes it up with making money online, marketing, philosophy, and building a one-person business.
This is what makes them unique. And it can make you unique as well.
From this what's your primary and secondary niche?